Why Craft Beer in Rockford IL is Popular Nowadays

As breweries scrambled to define their existence post-prohibition, an industry conglomerate approach was taken as opposed to the pre-prohibition strategy of having numerous smaller, more local breweries.  Alcohol made money so more industrious folks organized to have larger more profitable businesses for whatever economic reasons to make craft beer in Rockford IL.

The popularity of craft beer in Rockford IL

Few of the major beer companies are even American owned anymore, though they try their very best to hide it. Their commercials, too, paint pictures of “good time America,” while never really addressing much more then how cold their beer is. I don’t know about you but I don’t select my beer based on temperature and, frankly, you never should.

With the explosion in craft beer inRockford IL popularity, they have tried to get in on the act, but subversively. A little internet research will give you a list of macro brews in “craft beer clothing.” They never advertise who is actually behind the beer. They are each marketed as a separate craft brewery; which, beside the dishonesty, negates at least the next two reasons on this list, if not many of the others.

Associated with this larger more industrial approach were strong marketing campaigns and an effort to make beer as cheaply (and often characterized as being of lower quality) as possible.  I don't really understand this approach but it was more 'wal-mart' than 'mom and pop'.  So the idea became convincing people to drink your beer versus someone else’s via marketing and solicitation.

This created an environment where, through the 80s and 90s, people choice of beer was largely influenced by marketing.  Barely clad bikini models, appealing frogs, 'less filling' themes, were all used to capture people’s attention and drive their choice.

The increasing demand of craft beer

Craft beer in Rockford IL, especially in the last 10 years, offers an alternative approach where people are offered a wide variety of options and encouraged to choose their favorites.  The most significant change, to me, has been this empowerment of human choice that appeals to craft beer drinkers.  I believe craft beer is popular for denying the industry approach and blindly obeying marketing trickery when choosing beers.  Craft beer offers an environment where variety of flavor is offered and the consumer must make a choice more driven by their own power.

In short, craft beers popularity is in part due to the philosophical mindset of the breweries who encourage consumers not to blindly follow marketing tools to fill industry pockets but to choose what they like and support smaller businesses who, rather than spend their profits on more marketing, focus on the quality of the product and truly let the consumers decide which are best.